Privacy Policy
Last Updated: January 2026
amlaberry.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other information you voluntarily provide when contacting us or signing up for newsletters.
- Technical Data: IP address, browser type, operating system, referral source, and pages visited.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to recognize you and improve your experience.
- Usage Data: Information about how you interact with our Site, including time spent, content accessed, and clickthrough data.
- Device Information: Device type, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To analyze Site usage and user behavior through analytics platforms.
- To track affiliate commissions and verify referrals to casino partners.
- To send marketing communications, newsletters, and updates (with your consent where required).
- To personalize your experience and deliver relevant content.
- To comply with legal obligations and enforce our terms and conditions.
- To detect and prevent fraud, abuse, and security incidents.
Cookie Policy
We use cookies and similar tracking technologies to enhance your browsing experience. Our cookies include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand Site usage and improve performance.
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Allow us to deliver targeted advertising and measure campaign effectiveness.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to casino operators and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
These third parties are independent and operate under their own terms and privacy policies. amlaberry.co.uk does not endorse or control the content, practices, or policies of linked sites.
Your Rights
UK and EU Users (GDPR): You have the right to:
- Access your personal data.
- Rectify inaccurate information.
- Request erasure (right to be forgotten).
- Restrict processing.
- Data portability.
- Object to processing.
- Withdraw consent at any time.
US Users (CCPA): California residents may have additional rights regarding personal information disclosure and opt-out options.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 12-24 months. Affiliate tracking data is retained in accordance with UK tax and legal requirements (typically 6 years). You may request deletion of your data subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
- Email: [email protected]
- Website: amlaberry.co.uk
We will respond to your request within 30 days or as required by applicable law.
This Privacy Policy may be updated periodically. We will notify you of material changes by updating the "Last Updated" date above. Your continued use of the Site constitutes your acceptance of the updated Privacy Policy.